Leagas Delaney has been appointed by Street Child Africa to overhaul its brand identity ahead of the UK charity’s tenth anniversary later this year. Street Child Africa, which is the only UK charity devoted to helping street children across Africa, is understood to have appointed the agency without a pitch.
The work will be overseen by Leagas Delaney global chief executive and agency co-founder Tim Delaney. The agency has been tasked with repositioning the charity, with a high profile press and poster campaign breaking in May.
It will also redesign Street Child Africa’s logo and offer strategic and brand consultancy, as well as idea generation and helping to expand the range and scale of professional partnerships.
The charity, which has TV presenter Tony Robinson as its patron, hopes the work will help boost donations and its profile. Last year it raised over £1m to reach 40,000 African street children.
It brings employees of its African partners into direct contact with street children, offering them friendship, guidance, protection, education, medical care and skills training. It works with nine local partners in seven countries including Ghana, Zambia and Uganda.